About Me
WHY CHOOSE ME
Hi, I'm Terrence Pease, a UX Strategist and Systems Thinker dedicated to solving complex business challenges through high-performance, inclusive design. I specialize in bridging the gap between business goals, technical constraints, and user needs to create digital experiences that drive measurable growth and universal access.
- Strategic Intent – I design with a clear purpose, ensuring every visual and functional decision is rooted in user data and aligned with core business KPIs.
- Scalability & Systems – I build for the future by architecting robust design systems and governance models that ensure long-term consistency and operational efficiency.
- Inclusive Design & Accessibility – Leveraging deep experience from the healthcare sector, I architect WCAG-compliant experiences that prioritize accessibility, ensuring digital products are usable by everyone, regardless of ability.
- End-to-End Ownership – I manage the full product lifecycle, from initial discovery and service blueprinting to final implementation and fulfillment.
- Cross-Functional Leadership – I act as a central orchestrator between Product, Legal, and Engineering teams to drive consensus and align complex project requirements.
- Conversion-Driven Results – My work is defined by impact, whether I am unlocking new revenue streams in regulated spaces or optimizing landing pages for growth.
CORE VALUES
Logic-First Design
I believe the best designs start with a "why," not just a "how." I dig into the data to ensure every pixel serves a real purpose and hits a business goal.
Growth Through Clarity
I love seeing the needle move. I use a disciplined CRO framework to smooth out user friction and turn frustrations into business wins.
Radical Transparency
No one likes surprises. I prioritize open communication and clear documentation so everyone—from engineers to executives—stays on the same page.
Bridging the Gaps
I thrive at the intersection of departments. I enjoy finding the "yes" in complex situations by bridging the gap between Legal, Tech, and Design.
Inclusion by Default
Accessibility isn't a checkbox for me; it's a commitment. I build WCAG-compliant products because great design only works if it works for everyone.
Scalable Foundations
I design for the future, not just the "now." I build Design Systems and frameworks that help teams move faster and stay consistent as they grow.
JOB EXPERIENCE
Mgr, Digital UX Designer
CVS Pharmacy
Nov 2021 – Present
SENIOR UX/UI DESIGNER
Rexel USA
Fev 2018 – Nov 2021
UX/UI DESIGNER
Reap Marketing
Jan 2015 – Oct 2017
Junior DESIGNER
GoVertical Creative
Dec 2011 – Dec 2012
WORK PROCESS
/01
Discovery & Insight
Every great solution starts with a deep dive. I begin by untangling complex business requirements, uncovering user pain points, and establishing an accessibility baseline. My goal is to define the "why" before we ever touch a pixel.
/02
Strategic Alignment
This is where I bridge the gap. I collaborate with Product, Engineering, and Legal teams to create a roadmap that balances ambitious business goals with technical constraints and systemic scalability. We align on the vision so the build is seamless.
/03
Iterative Systems Design
I don’t just design screens; I build foundations. I develop robust, WCAG-compliant component libraries and high-fidelity prototypes. Through constant feedback loops, I ensure the design is as functional and inclusive as it is beautiful.
/04
Optimization & Growth
Launch is only the beginning. I use a disciplined CRO framework to monitor performance, identify friction, and iterate. My process is dedicated to continuous improvement—ensuring the product consistently moves the needle on your core KPIs.